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The Saturn advertising talked about Spring Hill, Tennessee, the people who lived there and the people who made Saturns. General Motors did not just want to sell a car; it wanted people to feel good about those who made the Saturn car. In fact, one of it's biggest marketing promotions was not an advertising campaign, but a picnic. Saturn invited 70,000 of its closest friends, mostly people who had bought or made Saturns auto parts, to a "homecoming" picnic in Spring Hill.

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